- CLIENT: KIA
- AGENCY: LA RED & ARTIFICIAL ROME
A multiplatform racing game with a strong focus on unique racing experiences and viral spread: Users can create tracks by moving their mobile device through the air. The 3D movement is tracked and shapes originated in space are transferred to a racing track. Players can invite friends to race their tracks via Facebook. Creating tracks, racing tracks and the amount of races on their own tracks contribute to the players’ personal scores. The mobile app has been downloaded 200,000 times. Over the first few weeks more than 30,000 Facebook users sent over 80,000 tracks and took part in 300,000 challenges.
Our contribution: rough concept, clickdummy, UX design, game design document, concept for point system, highscores, challenges, Facebook integration and social features.