- CLIENT: INSTINGO
- AGENCY: COREWEB
This online platform tackles a major health issue in western companies: how to "move" employees, avoid work absences and foster health consciousness. instingoFit applies gamification mechanisms to light sportive activities that would be normally perceived as unpleasant, such as walking, climbing stairs and eating healthy. Companies, communities or institutions can use the program to let participants compete for points, highscores and achievements. Users can either create teams or just contribute their individual steps to an overall goal (e.g. walking 400 kilometers all together is rewarded with a company event, a charity project or other benefits for all participants).
Our contribution: prototyping, UX design, concept for interface, points system, skill levels, achievements and tasks, balancing, project management and adaptation for live events.