“Mein kleines Café” is an easy to learn time management game for the CRM website of a large European food company. The key challenge for players is to figure out the best timing for a great variety of tasks that occur with increasing speed and difficulty.
By sending the main character to hotspots on the playing field, players can take orders from various guests, prepare beverages and cakes, serve orders, clean tables, order new cakes in the kitchen and last but not least, receive payment and tips. The online game generated 200,000 page views within three months. The first two levels included the tutorial and could be played for free. In order to access higher levels, users had to register or login to the website. Products and brands from the client's portfolio were deeply integrated without being perceived as annoying product placements.
