- CLIENT: SPORT UND EVENT WÜRZBURG BASKETS
- AGENCY: COREWEB
The basketball team of s.Oliver Würzburg challenged 24 teams formed by local companies to beat their daily steps. Participants could contribute to their team's ranking and compete for high scores by wearing a GARMIN fitness tracker and synchronizing their daily steps with a mobile app. The idea of the MOVEIT-Challenge to promote regular physical activity. It "moves" people with desk jobs and fosters behavioral change by applying gamification mechanisms and team motivation to an employee health program. Within two weeks 600 participants generated more than 122 million steps, which means 100 thousand kilometers or twice around the globe. Members of the top teams contributed an average of 25,000 steps per day.
Our contribution: UX design, clickdummy, copybook.