This playful promotional website engaged participants across 30+ countries by offering a unique interactive experience. Users could scan OREO cookies with their smartphones to unlock playable PAC-MAN mazes. Six different special edition cookie embossments could be found within OREO packs. Each corresponded to a unique PAC-MAN maze featuring three levels of increasing difficulty. By completing all three levels, participants could enter the leaderboard. The main prizes included exclusive OREO branded PAC-MAN machines and visits to the Bandai Namco headquarters in Tokyo. During the promotion period, 650,000 users were scanning 340,000 cookies and playing a total of 1.6 million PAC-MAN levels.
Our contribution: Concept for game adaptation (optimized for touch devices), UX design for game, promotion mechanic and user account, level design, testing and optimization of gameplay prototype, asset definition, creation of master copybook, application testing, and production support.
